Overview
Incorporated in the year 2000, CMRG Limited is now established as one of the top five market and social research agencies in Nigeria. Its depth of experience has seen it handle both quantitative and qualitative research projects in various sectors such as fast moving consumer goods, telecommunications, health, commodities, and agro-businesses. Some of their past and present clients include MTN Nigeria, Coca-Cola, USAID, BBC, Nigerian Army, MMR UK, Deloitte, Pfizer, Honeywell Group, Kirk Research UK and more.
Background
Due to the success the company has achieved over the years, the management decided its old website needed revamping. They needed a dynamic website that is more user-friendly, that optimize well on every device and with good graphical qualities. They also wanted an easily manageable backend system and a proper linkage with their respective social media channels.
Project
The project requirements were clearly established and the deliverables agreed upon. Part of that was to redesign and rebrand the landing page of the website including other pages within it. Our team worked on:
- Web Design
- Web Development
- SEO
- Content Management System
- Social Media account set-up and integration
- Website usage training for staff
- Free support services
Outcomes
The management and staff of the company were pleased with the new website and its accurate projection of the company’s brand. Optimization goals were fully achieved leading to a better experience for the staff and users alike. The website landing page message became the new mantra in the company with its design written boldly on the office walls, showing satisfaction with the new image or identity.
Also, some staff said there has been an increase in the number of people identifying with the company on LinkedIn and there are more followers on the newly setup Instagram social media page for the company than ever before. The management praised the dynamic nature of the new website and its user-friendliness making it easy for them to publish contents easily and manage the back-end of their website without the need for much technical skills.